A band can easily expand its social media presence by use of Substack, which prints and distributes emailed newsletters.
Options:
# Assuming a band has a list of subscribers for its promos, that list can be easily added to the Substack account. The startup newsletter would probably only duplicate most of the band's other social media material. This newsletter would be free, and its purpose would be to draw new subscribers and others to your band. That is, keep picking up newbies to your stuff. You might use this newsletter to advertise your wares, whether albums or greeting cards, or what have you.
The newsletter can be issued as occasionally as you wish. No real pressure.
# You can issue a closed circulation newsletter which is issued, either at a price or gratis, as an inducement for Patreon support.
# You can also put out a separate general-circulation newsletter that carries a pricetag and earns you money (hopefully).
Important note: It is safest to set up a separate account for each newsletter you put out. The Substack system would not let me produce separate newsletters on one account, despite saying that it was possible (which was true, according to its peculiar definition).
It is quite possible you could get one of your fans to handle the grunt-work gratis.
(I am not volunteering.)
Options:
# Assuming a band has a list of subscribers for its promos, that list can be easily added to the Substack account. The startup newsletter would probably only duplicate most of the band's other social media material. This newsletter would be free, and its purpose would be to draw new subscribers and others to your band. That is, keep picking up newbies to your stuff. You might use this newsletter to advertise your wares, whether albums or greeting cards, or what have you.
The newsletter can be issued as occasionally as you wish. No real pressure.
# You can issue a closed circulation newsletter which is issued, either at a price or gratis, as an inducement for Patreon support.
# You can also put out a separate general-circulation newsletter that carries a pricetag and earns you money (hopefully).
Important note: It is safest to set up a separate account for each newsletter you put out. The Substack system would not let me produce separate newsletters on one account, despite saying that it was possible (which was true, according to its peculiar definition).
It is quite possible you could get one of your fans to handle the grunt-work gratis.
(I am not volunteering.)
